In our modern, internet-connected world, people are increasingly receiving their news from social media. Traditional broadcasters and newspapers such as the BBC, NBC, and the Guardian maintain a strong presence on social media platforms, but in a world where a post is only worth as much as the number of ‘likes’ it receives, their historically strong brand identities – though not necessarily diminishing – are simply not cared about as much today.
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The 2019 general election in the United Kingdom was arguably more pivotal, engaging, and important than any other in recent history. In the first major televised debate, ITV’s Julie Etchingham asked of Boris Johnson: “Does the truth matter in this election?”. Despite being met with laughs and jeers from the studio’s audience (highlighting the aforementioned interest in this ballot from the public), the election’s ultimate victor maintained that truth indeed was of great importance (ITV News, 2019).
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